New in beauty this week is a fun new collection, just in time for Valentine’s Day — The Sweetheart Collection by Sugary Cosmetics. The packaging is inspired by converation heart candy.

The line includes a heart-shaped palette with conversation hearts all over it — and, it even smells like chocolate. The team at Sugary Cosmetics says they “added a light chocolate scent to the palette.” It is filled with 18 eye makeup shades, with flirty names.

The Sweetheart Collection also includes 3 faux eye lash styles, BFF, Baddie, and Sweetheart. The lashes are also in a heart-shaped box that looks like a candy conversation heart.

The collection also includes a makeup brush set with 12 cruelty-free brushes, decorated with hearts, in a case. Plus, heart-shaped brush cleaners and beauty sponges round out the line.

Sugary Cosmetics was founded by Kathy Brogna in 2019, and the line is sold on the brand’s website.